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    <lastmod>2020-12-21</lastmod>
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      <image:caption>After diving deep on the customer journey, we broke each step down into their experiential building blocks and asked ourselves “Who out there is doing this one thing better than anyone else? And what can we learn from them?” Even with a team of just 2 people, this lead to rich conversation and fruitful competitive analysis.</image:caption>
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      <image:caption>We designed sneakers using Nike ID, walked through GoDaddy’s Website Builder, downloaded and created accounts for countless iOS apps that helped you shop, customize, request money, or just to see how they distilled a complex application down to a simple onboarding. Then, using post-its we stood up a straw man, linear flow. We arranged and rearranged it. Debated the merits of each, and eventually settled on what would become one of many versions of our Streamline proof of concept.</image:caption>
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      <image:title>Streamline - Alleviating the Paradox of Choice</image:title>
      <image:caption>Consumers have a lot of options when ordering custom apparel. And setting expectations for what can be a daunting journey can mean the difference between a bounce and a buy. We added a short, but informative onboarding section that gave context for our tools and showed the end result that most people hoped for, happy groups united by the power of custom t-shirts. And we made it easier to get to that finish line by removing a crippling sea of samesy products, highlighting our differentiated picks, and progressively disclosing breadth upon request.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1608679225745-OGSS09L0IMBIDKPVB4KD/Lab.jpg</image:loc>
      <image:title>Streamline - Guidance, Every Step of the Way</image:title>
      <image:caption>We know that there’s something deeply intimidating about a blank t-shirt and a suite of unfamiliar tools. So we added a popover upon entering the Design Lab, featuring our most popular ways to get started with design, clearly communicating the benefits of each, and extending a helping hand for those who’d rather outsource the effort to one of our Expert Artists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1608687329652-R7GVT17XZ9I50SVBP512/Ordering.jpg</image:loc>
      <image:title>Streamline - All Orders Are Group Orders</image:title>
      <image:caption>By asking group organizers a simple question, then clearly articulating the benefits of each choice, we’re able to elegantly move them onto the path of least resistance. This might sound like a logical way to bucket our buy pathways, but it represented a huge departure from our current experience, which required users who wanted to collect sizes and payment from their group to set up and activate a formal Group Order Form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1608688679096-3I3TYUGE6O5HZCNXD20N/Quant.jpg</image:loc>
      <image:title>Streamline - More Than Quality of Life Improvements</image:title>
      <image:caption>What I’d consider to be our most exciting innovation was a simple interaction that I initially had to fight to keep in the prototype. I called it Skip Sizes, and it was a direct reaction to years and years of observed user behavior. In short it allowed users to simply proceed with placing their order even when they didn’t know the sizes of everyone in their group. It kept the order on schedule, leveraged existing internal tools for helping organizers communicate size and fit, and obliterated a barrier in checkout that had a longstanding bounce rate. What began as a controversial idea, had transformed septics into advocates, and to this day has champions internally who try to bring the feature to market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1608688744242-1KK8E2TDSIFDMO7ST60D/Placed.jpg</image:loc>
      <image:title>Streamline - Keeping Customers in the Loop</image:title>
      <image:caption>Last, but not least, we added powerful post-order features that helped communicate our commitment to quality, kept customers abreast of their order’s progress, and opened a line of communication we’d never had before via push notifications. Collectively, these features represented the most cohesive and compelling expression of our brand yet, and paved the way for loads of departmental innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1608689543434-D8E1VZMOGIMGQPM3LMM1/Accordian.jpg</image:loc>
      <image:title>Streamline</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1608693264614-ZRP7UMYR7X0I6OY05WTZ/static1.squarespace.png</image:loc>
      <image:title>Streamline</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jasoncampos.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1610493789464-1M634ONWRR640TRIDWET/Asset+1.jpg</image:loc>
      <image:title>Case Studies - Streamline | An R&amp;D Proof of Concept</image:title>
      <image:caption>What if we could simplify everything?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jasoncampos.com/our-approach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-21</lastmod>
  </url>
  <url>
    <loc>https://jasoncampos.com/contact2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-23</lastmod>
  </url>
  <url>
    <loc>https://jasoncampos.com/hearsay</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1609035673006-AMG6VFLECU87TDO203WN/Phil-01.png</image:loc>
      <image:title>Hearsay</image:title>
      <image:caption>“Jason and I worked together on a few projects at Custom Ink. I was constantly impressed with this eye for great design and layout. He has relentlessly high standards for his work and truly levels up everyone he collaborates with. His ability to hide complexity from customers with deceptively-simple designs and interactions distinguishes him from his peers.” - Philip Pinette | Principal User Experience Designer, Amazon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1609035714413-P3TN4G960CQWKJUTBUR5/bn-01.png</image:loc>
      <image:title>Hearsay</image:title>
      <image:caption>“Jason examines brand experiences more exhaustively than anyone I know. He is considered in every detail, from what a prospect should feel when walking in your door to what might delight them long after their purchase.” - Becky Nissel | Associate Creative Director, DNA Seattle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1609035747898-YJJKJXWYHDNAP3A66IBK/Jlevine-01.png</image:loc>
      <image:title>Hearsay</image:title>
      <image:caption>“Campos is a consummate creative. After collaborating with him on innumerable projects over the course of 6 years, I can confidently say that his customer obsession, design intuition, and raw taste, consistently result in expectation-shattering executions. Jason adds value equally in UX design for product needs, identity development, and branding work. He brings strong rationale for his design decisions and a rare ability to clearly communicate these to stakeholders and clients. Jason makes good work work well, and I look forward to making things with him again.” - Josh Levine | Product Manager, Capital One</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1609035791851-80UTCPD142DTZ2M88STS/Jz-01.png</image:loc>
      <image:title>Hearsay</image:title>
      <image:caption>“It’s a privilege to have collaborated with Jason for over a decade on a wide range of design-centered problems, from identity creation, to customer experience overhauls, to business modeling. Never have I partnered with such a talented designer and inspiring storyteller who fluently spans the many disciplines of product design, UX, strategy, and innovation. All while navigating the practicalities of product development and the art of stakeholder influence. Jason levels up every room he enters with disruptive creativity, and conceptual reframing that spawns new paradigms and inspires innovation.” - Joe Zaczyk | Innovation Strategist, Custom Ink</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1609035857435-0IWP7QLVLWVGZE86JVTL/Ben-01.png</image:loc>
      <image:title>Hearsay</image:title>
      <image:caption>“Jason is a creative visionary and results-driven designer. He has the unique ability to understand the fundamental needs of consumers and translate them into work that connects in deep and meaningful ways. His creative vision, mastery of applied design, and commitment to the customer were critical in bringing our brand to life. His infectious passion for innovation and continuous experiential contributions were the drivers for breakthrough human-centered designs that dovetailed lasting customer relationships with material impact on the business.” - Ben Carter | Business Development Strategist, Custom Ink</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f751a19ba328909f8453404/1609035877075-74NG9L7IENQDNXWRMDS2/mol-01.png</image:loc>
      <image:title>Hearsay</image:title>
      <image:caption>“We thought we knew exactly how we’d get our budding coffee company up and running, but it wasn’t until working with Jason that our eyes fully opened to the possibilities in front of us. Every step of his process, from onboarding and intention setting, through to polished executions helped us frame our mission and define our future. Oh, and did I mention that it was all remarkably fun?!” - Molly Allen | Owner, Ready Set!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jasoncampos.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-09</lastmod>
  </url>
  <url>
    <loc>https://jasoncampos.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede5d5c4e1eb54d74680dd4/1591809300101-EYDRWIYMF88LH58RQ8TW/image-asset.jpeg</image:loc>
      <image:title>About - Transforming mental healthcare</image:title>
      <image:caption>We are a group of doctoral-level psychologists and psychiatrists who provide quality mental health care. As a mental health collective, we assist members by providing therapy, medication management, coaching, and more. We help our clients connect with one of our doctors who can meet their needs and is available online or in-person.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede5d5c4e1eb54d74680dd4/1592261960811-ET6PMZTKVVGY64W0OJZA/image-asset.jpeg</image:loc>
      <image:title>About - A modern approach</image:title>
      <image:caption>It’s essential for us that our clients get personalized suggestions on who from our team is the best match. Rather than do things the typical way, we’ve created a system designed around our patients’ needs.</image:caption>
    </image:image>
  </url>
</urlset>

